The Political Information Centre (PIC) was founded to meet a critical need in Europe’s political arena: ensuring that legislators who stand with Israel have the knowledge, support, and resources to lead with confidence in a complex and increasingly hostile information environment. In recent years, the battlefield for Israel’s legitimacy is being waged in parliamentary chambers, international courts, media platforms, and digital networks. Lawmakers today face unprecedented pressure—from distorted legal claims, aggressive lobbying by anti-Israel NGOs, politicised UN mechanisms, and online misinformation campaigns that rapidly shape public sentiment. The PIC was established to fill this decisive gap by providing a structured, professional, and proactive support system that equips parliamentarians not only with information, but with strategic tools, ready-to-use content, and coordinated guidance to act effectively.

Through expert briefing papers, legal summaries, talking-points, resolutions, and op-eds, the PIC empowers elected leaders to articulate clear, evidence-based positions grounded in international law, democratic norms, and historical accuracy. Yet its mission goes far beyond documents: the PIC produces short explainer videos, infographics, and social-media toolkits that translate complex issues - such as ICC proceedings, accusations of genocide or apartheid, or the status of Jerusalem and Judea & Samaria—into clear messages accessible to the public and press. It provides immediate rapid-response content during political crises, preparing MPs for interviews, urgent debates, and diplomatic engagements. It offers speechwriting support, media language guidance, and coordinated messaging so that legislators across Europe speak with clarity, moral courage, and factual precision. In addition, the center is building a secure digital portal, allowing 24/7 access to materials, ensuring that policymakers have authoritative information at their fingertips whenever they need it.

What truly sets the PIC apart is its all-encompassing strategic vision. Rather than reacting in isolation, we work to build unified, continent-wide messaging; strengthen networks between caucuses; and create a structured ecosystem of support for pro-Israel legislators. Every briefing, video, speech, and media package is part of a broader strategic architecture designed to shift political discourse, reinforce democratic alliances, and elevate the voice of those defending truth and moral clarity. By empowering leaders with the knowledge, language, and tools they need, the PIC helps transform individual parliamentary voices into a coordinated European force - capable of challenging misinformation, undermining extremist narratives, and upholding the values shared between Israel and the free nations of Europe.

This is the mission of the PIC: not merely to inform, but to strengthen, equip, and enable Europe’s pro-Israel leadership to speak boldly, act effectively, and shape the future of policy and public understanding.

Legislators in the IAF Europe network have access to all our content and tools through the member login on this website.